What is IN THE SPREAD???

In the Spread (ITS) is a sport fishing specific digital platform focused on delivering high-level instructional and educational video content produced by Full Throttle Media. In The Spread produces and distributes full-length High Definition sport fishing education DVD’s and other HD sport fishing related media including digital short films, long format teaching series, event and seminar streaming, medium and short run video education clips, product reviews, and other cutting edge digital media created most specifically for online and mobile applications.

Based on their years on the water, getting to know fish, developing techniques and products, conducting seminars, owning and running tackle shops, the In The Spread team understands what anglers, the world over, are most interested in knowing. Viewers have a unique opportunity to learn everything our select group of sport fishing authorities know. These are elite fishermen who have honed their skills plying the waters in pursuit of the world’s most sought after game fish. You will sit in on conversations between seasoned captains and anglers as they share real-life examples of what works with various species. From live bait and lure choice, to rigging, angling and boating techniques, you will get the opportunity to learn skills that have proven successful at the highest levels of sport fishing. The techniques presented here will instill confidence and elevate your fishing to a new level.

With the introduction of In the Spread, the inaccessibility of high-level video instruction for the recreational and seasoned angler has ended. What this means is that both newcomers and seasoned anglers will benefit from the vast knowledge and methodical approach presented by our instructors.

In the Spread is an unforgettable learning experience. It is the most complete and in-depth instructional oriented production currently available in the sport fishing industry. Within this comprehensive learning system lies technical information and practical methodologies related to a multitude of species, baits, tackle, tactics and techniques, rigging methods and seamanship critical to any successful game fish undertaking. The underlying message goes to the heart of what fishing is all about, which is sharing those bits of knowledge that will enhance your next angling experience. Greatness cannot be achieved with half measures, so take advantage of this unique opportunity to learn valuable tips and techniques from the best of the best In the Spread.

For more information or to watch videos, visit: InTheSpread.com

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Bark Garnsey Joins "In the Spread" to Talk BIG Marlin

In the course of producing In the Spread instructional videos, we always want to provide you with the very best the sport fishing world has to offer. In that vein, there is nobody more qualified or experienced to discuss big marlin fishing that Captain Bark Garnsey. By big marlin, I am talking about the biggest. There is no bigger sport fishing legend walking the earth. Whether you want to know more about targeting marlin on light tackle using bait and switch or on heavy tackle, Bark Garnsey is the king of kings.

Are we enthusiastic about the opportunity to film with Barkie? Yes, we are fired up! Captain Garnsey has caught so many big fish and several grander marlin as an angler and been the captain when many many more were caught. The most impressive aspect of what he brings to the table is that so much of his experience came while running the boat for another legend, Stewart Campbell, when they were targeting the very biggest marlin on super light tackle. None of their lures had hooks. They pitched baits to grander after grander after grander trying to set light tackle world records.

This is the man we will be producing a In the Spread marlin instructional film with. This is going to be very interesting! What a treat!

To find out more about In the Spread visit: http://www.inthespread.com

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In the Spread Goes Live With New Website

IN THE SPREAD LAUNCHES NEW WEBSITE

FORT LAUDERDALE, Florida February 20, 2014. In the Spread is pleased to announce the official launch of its website (www.inthespread.com), showcasing the most complete and in-depth instructional content currently available in the sport fishing industry. In the Spread is a production of  Full Throttle Media.

In the Spread (ITS) is a sport fishing specific digital platform focused on delivering high-level instructional and educational content. ITS produces and distributes full-length High Definition sport fishing education DVDs and other HD sport fishing related media including digital short films, long format teaching series, event and seminar streaming, medium and short run video education clips, product reviews, and other cutting edge digital media created most specifically for online and mobile applications.

Based on their years on the water, getting to know fish, developing techniques and products, conducting seminars, owning and running tackle shops, the ITS team understands what anglers, the world over, are most interested in knowing. Viewers have a unique opportunity to learn everything our select group of sport fishing authorities know. These are elite fishermen who have honed their skills plying the waters in pursuit of the world's most sought after game fish. You will sit in on conversations between seasoned captains and anglers as they share real-life examples of what works with various species. From live bait and lure choice, to rigging, angling and boating techniques, you will get the opportunity to learn skills that have proven successful at the highest levels of sport fishing. The techniques presented here will instill confidence and elevate your fishing to a new level.

With the introduction of In the Spread, the inaccessibility of high-level instruction for the recreational and seasoned angler has ended. What this means is that both newcomers and seasoned anglers will benefit from the vast knowledge and methodical approach presented by our instructors.

AN UNFORGETTABLE LEARNING EXPERIENCE
This is the most complete and in-depth instructional oriented production currently available in the sport fishing industry. Within this comprehensive learning system lies technical information and practical methodologies related to baits, tackle, tactics and techniques, rigging methods and seamanship critical to any successful game fish undertaking. The underlying message goes to the heart of what fishing is all about, which is sharing those bits of knowledge that will enhance your next angling experience. Greatness cannot be achieved with half measures, so take advantage of this unique opportunity to learn valuable tips and techniques from the best of the best.

Full Throttle Media (FTM) is a boutique production house dedicated to owning, producing and distributing niche content featuring a variety of formats including film, video digital, commercials, animation, graphic and interactive design, exhibitions, events, and original photography. Our primary target audience is the powerful outdoor recreation and high performance enthusiast demographics.

Copyright © 2013, Full Throttle Media, Inc.
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In the Spread Has Released the Giant Bluefin Tuna Film Featuring Andy Moyes

The much anticipated Giant Bluefin Tuna film from In the Spread is now available. Featuring RJ Boyle and Andy Moyes, this in-depth production takes you through every step of what it takes to catch a grander bluefin tuna. Unreal, to say the least! Fishing out of Ballatynes Cove, in Nova Scotia, Andy and RJ get way outside the box in their discussions on heavy tackle, rigs, tactics and techniques for these blue monsters. This was an epic endeavor for all involved.

At first, the production team at Full Throttle Media was not sure how this film was going to turn out, due to some technical issues. But, at the end of the day, it may be the very best In the Spread production, to date.

This and all the In the Spread productions will be available for streaming, on www.inthespread.com, in January of 2014. Stay tuned for the launch of this one of a kind sport fishing video site.

For details on how to purchase this DVD, contact In The Spread for details.

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Full Throttle Media Begins Production on In the Spread w/ RJ Boyle and Art Sapp

Here we go!  RJ Boyle is joined by Art Sapp for an inshore sport fishing instructional series that will be months in the making. These gurus of game fishing are going to drop bombs of insight and experience as they go "In the Spread" along south Florida's Atlantic coast. You name the species and they will be on it.

Also, the "In the Spread with RJ Boyle Daytime Swordishing" series will be released within the month. So, stay tuned as we dial it up on the world of sport fishing media. Check out the Sport Fishing Safari blog for more info.

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2012 Cranks up for Full Throttle Media

The New Year is teed up to be a big year for Full Throttle Media. Right off the bat, we are set to shoot a three part instructional for the "In the Spread" project in S. Florida. There should be some clips ready to release by mid-January. We are still in post production on the phase one instructional segment we shot this past fall for the same project. We are just waiting to receive approved photography from the partner. Then, in March, the Full Throttle Media team leaves for Africa to shoot a film for "Sport Fishing Safari" in Kenya.

The first quarter is packed with a lot of work, travel and a few amazing adventures. But, this is what our team loves. 2012 is shaping up very nicely. Updates to follow as we get into the year.

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Big Game Legends from Full Throttle Media

Full Throttle Media will soon release a collection of conversations with several of big game fishing's most respected and reverred captains, anglers and crew. We started this project several years ago, but only now felt the timing was right to roll the project out. Several of the most well known participants in this project have passed away since filming. And, to the flame never died in any of them. Those that are still with us carry the mantle. I wish to thank each and every one who helped in this endeavor.

BIG Game Legends is a collection of the most incredible interviews ever shot with some of big game fishing’s greatest explorers and their first hand tales of heading into the blue. These sportsmen experienced the most superb big game fishing the world will ever see. It is through their spirit of adventure that an industry was born. 
 

Through these interviews we trace the history of heavy tackle big game fishing from its early days in Bimini and Wedgeport, to one of singular defining moments for the sport in Cabo Blanco, to the development of the big game fishing culture in the deep waters off of Kona, Cairns, Madeira and beyond. These far flung destinations were brought to fame by a group of extraordinary adventurers that forged the roots of what would become one of the world’s most challenging sports endeavors. Men who, compelled to do what was considered impossible, began plying the waters for bigger and bigger fish, testing the limitations of endurance and equipment to catch that one fish. BIG Game Legends is the story of these big game anglers, of where and how their journey began, of pioneers who chased their dreams across the oceans and of anglers who still do, hoping for that freight train to enter the spread.

You will meet Alfred Glassell, one of the sport’s greatest pioneer, whose tireless love and contribution to the fishing will forever be the mark by which all big game anglers are measured. George Parker, in his final days, shares his love and enthusiasm for fishing and how the sport shaped his family. Then there is Allen Merritt, one of the greatest fishermen Cat Key’s tuna alley will ever know and an inspiration behind the development of today’s most revered fishing yachts. Record setting duo Stewart Campbell and Bark Garnsey share their amazing experiences. Roddy Hays, doing what no fisherman ever will again, reveals how a deep passion for the sport carried him to heights unreachable. You will also hear from Peter Bristow, Peter Fithian, Mike Benitez, Marlin Parker, Clay Hensley, James Roberts and many more to come who have left their mark on a culture and an industry. 
 

In telling their stories we are welcomed into the inner circle of heavy tackle big game fishing. These pioneering adventurers are the heart of Big Game Legends and the roots of an entire industry. It is their spirit and sacrifice that formed a culture and created a lifestyle. Big Game Legends is a testament to the desire that all anglers have, in one form or another, for that one fish.

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Full Throttle Media's Film Project Big Game Legends

Here is a short clip of an interview with captain James Roberts, in Madeira, discussing the best fishing destinations in the world. This piece was shot as a part of the film project "Big Game Legends" which features a series of interviews with several of the world's best big game anglers. 

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

Sport Fishing Safari

We are preparing to head out this week to the Ft. Lauderdale Boat Show to promote the upcoming film series "Sport Fishing Safari". This project is a collection of films about the orchestrated dance between man and nature that makes fishing the most widely pursued outdoor activity in the world. Each film is a window on one of sport fishing’s most epic destinations, capturing the global experience through the eyes of the captains and anglers who live it. Focusing on the natural beauty and variety that make sport fishing so thrilling, we take a close up look at the subtle differences that make each adventure so unique. The destinations to be featured in this film series include Antigua Barbuda, Brazil, the Dominican Republic, Florida, Louisiana, New Caledonia, Nicaragua, Panama, South Africa, Turks and Caicos, Trinidad and Tobago, Vanuatu and Western Australia

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Being Humanistic About Fish

This essay, by Susie Byers, won first prize in the 2010 Margaret Dooley Awards and focuses on a subject that I have great passion for, preserving our oceans great species. After reading the essay, I felt compelled to share it. While I do not agree with all the points made in the article, most of the message needs to be taken seriously. Take the time to read this well written piece and reflect on how you as an individual interact are responsible for what is taking place in our oceans. Ask yourself this question, why is it so hard to formulate a plan that both protects many of the great ocean species while allowing reasonable consumption of the resource? Stay tuned, Full Throttle Media currently has a project in production that highlights the interests of the sport fishing community in the matter of conservation and fishing and how the two have a symbiotic relationship.




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Resort Development Marketing

It seems that resort developers are still clinging to the mantra, “build it and they will come”. You know how it goes. Find a nice piece of property, build out the infrastructure, secure a “luxury” hotel flag, develop a swanky resort with pool, have a well known golf course designer layout a golf course, maybe through in some tennis and voila'.

What's that sound? Oh, those are crickets. The land guys are still waiting for buyers to show up. Following this historic economic downturn, resort developers are finding themselves more and more behind the curve on what is going to entice investors and tourists to let go of their money. Selling the promise of a private getaway with golf and tennis is done. Get that, it's over. Time to step up your game.

I have meet so many resort community execs over the last year and a half to discuss how they should position themselves. It is easy I tell them. You have to offer more of an experience. Home owners, guests, tourists want excitement. They want a certain level of adventure and some of it serendipitous. Hum! They ask, how do we do that??? So, I lay out a rather creative approach to the types of activities they should offer and how to convey such an offering across multiple media platforms. Their eyes glaze over and they say, “we will get back to you”. Ultimately, they want to continue down the path they know so well. Oh, the status quo. This path that will eventually find them less and less competitive.

Today, buyers and guests are looking for something more to help with their decision making. Real estate developments and resort communities have to deliver on experience. To make it simple, people want to do stuff. They want to be entertained, engaged, challenged and maybe learn something new in the process. It is all about the adventure from the time your leave your house until you return. Those developers that can figure out what the right combination of activities to offer is and how to communicate to their target audience are going to mover well ahead of their contemporaries.

Be proactive! Get out ahead of the herd and start positioning yourself as the destination that has the ability to deliver rather than make empty less than fulfilling promises. More and more, families are vacationing and buying second homes where the whole family finds enjoyment. Think about sports, educational programs, events or experiences that appeal to the whole family. Build up the aspirations of your audience before they visit and over deliver once they are on the ground. If you can manage to create a sense of adventure, you will be helping to build memories that will be talked about for years to come. And that is what will bring more and more people back to your place.

The good news is that there are a few developers and related consultants that have figured out that marketing adventure and experience works. Let the stream of imaginative consciousness flow.

For more information, look me up....

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

Fished to the Edge of Extinction

A new article in the New Yorker magazine is worth a read if you care at all about the health of ocean fisheries. LINK

As we have fished so many ocean species to the edge of extinction, we have to ask ourselves, is there a hopeful ending to this story? Are fisheries exhaustible? That was the question posed at the Great International Fisheries Exhibition in 1883. The answer then was, no. Even today, the answer still seems to be know despite all the evidence to the contrary. Cod, wolffish, halibut, haddock, swordfish, marlin, skate and the might bluefin tuna populations have been decimated. By any reasonable calculation, the stocks of large predatory fish have declined 90% since the 1950's. That is indeed a remarkable accomplishment. And to think, we have some of the most sophisticated technology to measure fish stocks and total catch, but still nothing is done. We have an organization in ICCAT, who is charged with managing the catch of bluefin tuna. "In 2008, ICCAT scientists recommended that the bluefin catch in the eastern Atlantic and the Mediterranean be limited to between eighty-five hundred and fifteen thousand tons. ICCAT instead adopted a quota of twenty-two thousand tons. That same year, a panel of independent reviewers, hired by the commission to assess its performance, observed that ICCAT “is widely regarded as an international disgrace.” Carl Safina, the noted marine conservationist, has nicknamed the group the International Conspiracy to Catch All the Tunas.

Where does the madness end? In 1964, the annual global catch was 50 million tons. In 1967, the U.S. Interior Dept. estimated the catch could be increased to 2 billion tons. That is a 40 fold increase. The total world catch topped out at 85 million tons in the 80's. What planet do those charged with managing ocean species live on? In the past 20 years, we have seen global catch decline year after year. Estimates indicate we appear to be loosing 500,000 tons a year as less fish are caught. One day, your children will tell stories to their children about the stories you used to tell them about great fish being caught at sea. Now, you are probably thinking, BS, don't be so alarmist. The facts speak for themselves. Ask yourself this question, do you care or do you see it as someone else's problem? Be responsible fishermen and take a stand. We need to start now to rebuild fish stocks, so we can continue to enjoy the sport we all love so much. 

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The Last Great Sport Fish

This is an excerpt from Paul Greenberg's article in the New York Times Magazine. The article is a must read if you care one iota about the preservation of one the world's great species. Just like elephants, lions, tigers and rhinos, the bluefin tuna deserves to be protected. Just because we cannot see it does not mean we should turn a blind eye. Would you stand by as the last elephant was slaughtered for it's tusks or a silver backed gorilla was shot dead? We are at a seminal moment in the history of our oceans great species. Do you care or do we not? Would you willingly eat an endangered species? It is simple.

“WE FIND OURSELVES in a precarious situation.” So wrote Ritchie Notar, a co-owner of the internationally acclaimed Nobu restaurant chain, to Greenpeace U.K. back in 2008 after Greenpeace intensified its tuna-defense efforts and put forward the idea that bluefin should no longer be served at Nobu’s establishments. “We are dealing with thousands of years of cultural customs,” Notar continued in correspondence Greenpeace forwarded to me. “The Japanese have relied on tuna and the bounties of the sea as part of their culture and history for centuries. We are absolutely appreciative of your goals and efforts within your cause, but it goes far beyond just saying that we can just take what has now all of a sudden been declared an ‘endangered’ species off the menu. It has to do with custom, heritage and behavior.”

Link to the article http://www.nytimes.com/2010/06/27/magazine/27Tuna-t.html?pagewanted=all


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Fish Out of Water

There are people willing to make sacrifices that many of us cannot even begin to imagine. They do this out of selflessness. How many of you have considered helping someone who has put their life on the line to protect the very freedoms we take for granted each and every day. Personally, I congratulate the men and women who serve in the military. The fine men and women at Explore.org have really made the effort to extend their hands to those who have served their country by helping soldiers connect with nature. Their film production  "Fish Out of Water" is a wonderful piece. We should all think of ways to extend our hands and make the gesture to say thanks. Whether through our words or our actions, we should all give back.



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Shark Finning

A recent article in a local Costa Rican newspaper got me thinking about just how irresponsible so many are when it comes to our oceans. Don't for a second get me wrong, I love making money and begrudge no person for pursuing wealth and fame, but when that profit comes at the expense of simple conservation principles I cringe. This article detailed the plight of several Taiwanese fishermen that were being held captive on a Costa Rican registered fishing vessel and forced to haul sharks out of the sea for their fins.

If I have said this once, I have said it to the point of exhaustion, we are in a race to catch the last fish. Now, I could go into detail about the cramped harsh conditions the workers were kept in and the 20 hour work days, but my focus is on the reckless and idiotic practice of shark finning. As the world's demand for sharks continues to grow, shark populations are plummeting. Sharks are particularly vulnerable to overfishing because they grow slowly, are late to mature and produce relatively few young. Currently more than a fifth of shark species are listed as threatened with extinction.

Shark finning, huh! What the hell kind of practice is that? Finning consists of hauling sharks out of the water, slicing just their fins off and then tossing their bodies, often still alive, overboard to rot in the water. The fins are then sold to Asian markets for use in “delicacies” like shark fin soup. Why would anybody want to eat a sharks fin? Because, it gives you virility, or so the story goes.

This is a horrible and destructive fishing technique that has been going on for years and you would think it would be illegal in most civilized countries. But, not in Costa Rica, where all things are green and the people love nature. I bet most people do not even know this savage practice takes place in this country. Here is one caveat, while selling shark fins is not illegal in Costa Rica, removing the appendages before docking is prohibited. Ohhhh, that's so much better. What, are you kidding me? When the fins are worth so much more than the bodies, finners prefer to cut the fins off at sea and dump the carcass back into the ocean. You know, who needs those pesky shark bodies taking up valuable space in the cargo hold.

Even though it is illegal to land fins without the shark in Costa Rica, there is little or no enforcement to worry about. I have witnessed first hand fishermen hauling basket after basket of just fins onto the beach. Odd you might think. Not really! The Asian market where these fins are sold has no regard for the oceans or how many thousands of tons of sharks are killed each year for their fins.

“The Ministry of the Environment, Energy and Telecommunications has said that the Taiwanese boats had all the necessary permits to fish for sharks in Costa Rican waters and that, as far as fishing is concerned, the owners of the ships did not commit any crimes.” This quote is taken from Mike McDonald at the Tico Times. They had the proper permits and no crimes were committed. How sad this commentary is for the world. And the more curious aspect of the story is that the enslaved fishermen tell a different story. They say they were hauling in fish after fish and slicing off their fins while at sea. Huh, who should we believe?

Whether this takes place in Costa Rica or any other country, practices like this must stop. We are emptying our oceans at an ever increasing and alarming rate. Metric tons of sharks, tuna, swordfish, marlin and so many more species are being harvested to feed our appetites for fish. This is unsustainable. How many excuses can we come up with for why we should continue with the status quo? Large scale international commercial fishing operations are a scourge to our planet. Maybe one day you won't be able to buy shark fin soup or a tuna steak. What then?

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

Rise

From the crew that brought you "Drift" comes another film that embodies what fly fishing is all about. Rise is the latest film from the Confluence producers. Seeking out renown characters and souls with close connections to several of the worlds most storied stretches of water, the filmmakers bring you a series of stories that reflect the attraction fly fishing holds for so many.

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Drift

One of the classic fly fishing films to be made in recent times is Confluence Films "Drift". The fly fishing industry and enthusiasts have really figured out how to communicate the beauty and passion of their sport. I wish other segments of the sport fishing world would join this band of merry "sportsters". Much the way the surfing and skate boarding aficionados have tapped into the passion that drives their sports, the producers of this film have zeroed in on what drives fly anglers to wade into waters the world over in pursuit of their favorite quarry.




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Currents of Belize

Here is another nicely produced fly fishing film that demonstrates you do not need a well known host to capture the audience. Fishing enthusiasts are over the format that injects the "well known" angler or captain into a local scene where the entire film is about them and not the place. You really have to understand that todays audience wants to see the destination for what it is and listen to the "guy" who has spent a lifetime getting to know the waters intimately. Make it personal. The idea is for the viewer to feel as though they have been welcomed into the living room of the local expert to share in the knowledge and experience accumulated over years. Great job Costa del Mar. You have another winner on your hands with "Currents of Belize".




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Big Game Legends Film Clip

A clip from Full Throttle Media's "Big Game Legends" film. This is a historical documentary about the development of big game fishing and tackle around the world. This footage was shot on 16 mm and edited for the express purpose of achieving an edgier effect. The fishing is taking place on the Great Barrier Reef.



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Seth Horne

Once in a Blue Moon

The guys at On the Fly in New Zealand are doing some incredible fishing on the other side of the planet from where I am. You have to get down there and experience some of these goods.




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Seth Horne