I will keep this short. The online and print ad space is converging and not in such a pleasant way for my friends in print media. Online ad spend is up 14% in the first half of this year at a whopping $17 billion. At this pace, we could see internet advertising surpass that of print magazine and newspapers this year. You might think, who cares...But, I find this most welcoming.
People spend far more time consuming news and entertainment content online than anywhere else. If you want to reach your audience then you better get savvy about creative ways to engage them on the internet. And, social media only goes so far. Create or have someone create some interesting material for you on a regular basis and feed it to your audience. This is the only way forward.
At Full Throttle Media, that is what we are doing for the sport fishing industry with our "In the Spread with RJ Boyle" and "Sport Fishing Safari" projects. We recognize that print plays a roll, but for in-depth long term engagement the internet is and will be king.
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10/18/2012
It's Wahoo Time in the Bahamas
Full Throttle Media and RJ Boyle push off for the Bahamas tomorrow, at first light, to film the first leg of the wahoo instructional video for "In the Spread with RJ Boyle". This will be the fourth video for the series with another five to follow before the year ends. If you would like to order videos or find out more about what we are doing, contact me (info @ fullthrottlemedia.com) or RJ at 954-420-5001.
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Share the experience, sell the dream...Full Throttle Media! FTM
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Follow @gofullthrottle
Share the experience, sell the dream...Full Throttle Media! FTM
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