How to Destroy Your Credibility Overnight

Instagram must have zero respect for their users or believe that their program is so special that they can give the whip to users and they will take it or both. To believe that they could make the changes they have made to their terms of service an nobody would care or notice is shocking. The new terms state that Instagram has the right to use people's photos in advertisements without the photographer's consent and without payment. Seriously, this is beyond foolish. And, taking things a step further, the new terms say they may use shots of minors under the auspice of a guardian or parent has agreed to the condition by letting the minor sign up for the account. Uh' ego just steamed rolled credibility!

Note to Instagram: Twitter and others are rolling out some very nice photo sharing software. You are not the only one's on the block with a catchy gadget.

Rule of thumb: Never forget the end users have the power. They can walk and walk quickly leaving you holding your crappy terms of service.

Copyright © 2012, Full Throttle Media, Inc.

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In the Spread Featured in Sun-Sentinel Article

Steve Waters from the Sun-Sentinel says, "the In the Spread with RJ Boyle DVD offers keys to daytime swordfishing success. He goes on the write, Boyle freely shares his tactics with anglers at seminars and at RJ Boyle Studio, his Lighthouse Point tackle store and art gallery.

Between his store, his artwork, his seminars, his fishing and time with his family, Boyle has a hectic schedule. So he decided to record everything he knows about swordfishing in the DVD "Daytime Swordfishing."

"Having a tackle store and doing seminars, we're constantly bombarded with so many questions because daytime swordfishing is very technical," said Boyle, who has done daytiming seminars from Texas to New York. "It's very difficult to teach numerous customers at numerous times of the day about daytime swordfishing. Making the DVD was something we really had to do."

Boyle and producer Seth Horne of Full Throttle Media did a great job with "Daytime Swordfishing."

Read the full article HERE

Thanks Steve for the fine article and your honest review of what the Full Throttle Media team and RJ Boyle have produced, thus far.

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You Have No Copyright Protection When Using Facebook

You cannot opt out of Facebook's terms and conditions unless you delete your account. So, I find it funny that so many users continue to post messages to their wall stating that they are enforcing their rights under the copyright law to protect their content from Facebook's usage. Note to friends and others: By posting on Facebook, you give up all claim to the material you post. How many times have you seen your fellow Facebook users post something to this effect:

"In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention).

For commercial use of the above my written consent is needed at all times!

(Anyone reading this can copy this text and paste it on their Facebook Wall. This will place

them under protection of copyright lawsBy the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook's direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished by law (UCC 1 1-308-308 1-103 and the Rome Statute).

Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates..."

Why do you waist your time with this stuff? This statement does not confer any copyright protection for you. You remember the terms you agreed to when signing up for Facebook? Well, by agreeing to those terms and conditions, you gave away any hope of claiming ownership or copyright protection under the laws of the United States or pretty much any country. Just be mindful of what you post and figure that you are giving said material to Facebook. Good luck!


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Happy Thanksgiving from Full Throttle Media

Full Throttle Media would like to extend to all our partners, contractors, friends, clients and families a very happy and safe Thanksgiving Holiday. Remember to take a moment and reflect on what it is that you are truly thankful for in these difficult times. If you are able, please try and reach out to someone in need and make a generous offering to help. Sometimes, it is the smallest offering that can make a persons day or year. Do a little more!

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To Be Creative

What does it take to be creative? It does not matter how much you study or how many books or articles you read. You do not become creative by watching others. You can, without a doubt, "copy" or draw inspiration from someone else. But, in order to be truly creative, you have to be able to distill your brilliant idea down to the point where you can bring life to it. That is the hard part.

Genuine creativity is an innate ability, I believe. Some have it and some do not. Even some of the folks in the creative industry are not all that imaginative. You know what I mean. How many ads, commercials or shows have you seen that just left you wondering how they ever got approval and more importantly funding? Take the time to get it right.

Good creative, I mean GOOD creative is out there. It may just require a little more effort to find and execute.

Being able to go from idea to execution is key. And, that is where most genius ideas fall short. The execution is, in many respects, the harder part to pull off. There are lots of creative folks out there. But, there are not nearly as many executors. Beyond that, a lot of the people that could execute given the opportunity are never given that opportunity. I know so many organizations that stubbornly stick with the same old same old for way too long. The sport fishing industry is a prime example. Please, stop the madness. We are tired of seeing the same thing repackaged year after year. Creative friction is good. Embrace it! Use a new team. Hold yourself and others to a higher standard.

With good friction comes an even better flow of creativity. Properly distill your thoughts. Really thinking through your concept will bring forth insights into what the end user or client wants and needs. Now you will have even better ideas about how to execute on your creative inspiration. The distillation process takes time. Sure, sometimes it can happen in a flash, but more times that not it takes a fair amount of time. Invest that time and everyone will be happier for it. The most important point is to find and work with really creative people that can deliver. 

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