To Be Creative

What does it take to be creative? It does not matter how much you study or how many books or articles you read. You do not become creative by watching others. You can, without a doubt, "copy" or draw inspiration from someone else. But, in order to be truly creative, you have to be able to distill your brilliant idea down to the point where you can bring life to it. That is the hard part.

Genuine creativity is an innate ability, I believe. Some have it and some do not. Even some of the folks in the creative industry are not all that imaginative. You know what I mean. How many ads, commercials or shows have you seen that just left you wondering how they ever got approval and more importantly funding? Take the time to get it right.

Good creative, I mean GOOD creative is out there. It may just require a little more effort to find and execute.

Being able to go from idea to execution is key. And, that is where most genius ideas fall short. The execution is, in many respects, the harder part to pull off. There are lots of creative folks out there. But, there are not nearly as many executors. Beyond that, a lot of the people that could execute given the opportunity are never given that opportunity. I know so many organizations that stubbornly stick with the same old same old for way too long. The sport fishing industry is a prime example. Please, stop the madness. We are tired of seeing the same thing repackaged year after year. Creative friction is good. Embrace it! Use a new team. Hold yourself and others to a higher standard.

With good friction comes an even better flow of creativity. Properly distill your thoughts. Really thinking through your concept will bring forth insights into what the end user or client wants and needs. Now you will have even better ideas about how to execute on your creative inspiration. The distillation process takes time. Sure, sometimes it can happen in a flash, but more times that not it takes a fair amount of time. Invest that time and everyone will be happier for it. The most important point is to find and work with really creative people that can deliver. 

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Optimize Your Site With Killer Content

While I agree delivering on the mechanics of SEO is important for any online venture in today's hyper competitive market, success only begins there. The differentiator is still and will always be killer content. You have to have the goods the audience wants. Now that is very simple sounding, but it is true. Content is king!

To really carve out a niche and work it, you must know your audience and what really interests them. What is it that they want to know more about and how do they want to receive that information? If you can deliver on that and engage your audience, well, you will come out way ahead. And don't think for a second you can do this in passing. This requires long term dedication and focus. The playing field is ever changing. There is no short selling of creativity.

At Full Throttle Media, we believe films and videos focused on the subject matter that really turns the ignition of your end consumer is the key. People want to learn stuff and learn it from people they rever or watch truly accomplished practitioners of their interest perform. If you are intimately involved as a member of your own audience, you really understand the psyche therein. Ergo, you have your finger on the pulse of your customer base and thus, are in a good position to deliver something remarkable.

When it comes to search results, the better content trail you have left behind, the more likely you are to be found and shared. If you want to rank high in search, go with video. Killer content in the form of visual media will do more for you site than anything else money can buy.

And, if you really want to do something bold and creative, jump on the Full Throttle Media train.


Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne