Salient wisdom from Steve Case about transformative ideas in his Forbes interview. We at Full Throttle Media are hatching several grander projects and know full well how hard they are to get off the ground. In the mean time, you need lots of support and contributions from smaller gigs to get you through launch. Here is an excerpt from the article.
As a venture capitalist, what do you tell entrepreneurs? That
big, transformative ideas typically take a decade to become successful.
Understanding that is important. Obviously you have to execute. You have
to get on base, get early traction. Then you ask, what will it take to
accelerate progress? What are the barriers that need to be removed? You
need the big idea--a North Star--but then you need pragmatism,
perseverance, patience. You can't skip any of those. Disappointment is
sure to come.
Forbes
Share the experience, sell the dream...Full Throttle Media! FTM
Seth Horne
7/27/2011
7/07/2011
Are you alive? Full Throttle Media is...
Are you living? Is there a dance in your life? Are you moving, growing, risking, taking the challenges of dangerous paths? In the acceptance of the danger, in the acceptance that anything can happen any moment, life comes to its best, to its fullest. So, Go Full Throttle!
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
6/22/2011
High Speed Media
Panasonic is bringing the juice with their new line of high speed pro SDHC memory cards. These full class 10 cards have notable features that professional producers will really like and that is speed and more file control. With 90 MBs transfer rates, these memory cards are considerably faster than the previous generation. We are talking in the neighborhood of 6 minute offload speeds for a 32 gig card. That is nice!
Beyond the speed and control, the issue of USB 3.0 vs. Apples Thunderbolt technology arises. You've got to have a computer with a USB 3.0 controller and use either Panasonic's UHS-1 USB adapter (model number BN-SDCMAB) or an SD card slot on the computer that supports UHS-1 SDHC media. But this is minor in the grand scheme of things and will quickly fade into the archives. For Mac users, not to worry, both CalDigit and LaCie last year released USB 3.0 PCI Express host adapters featuring Mac OS X drivers, thus unlocking MacBook Pros with ExpressCard slots to newer, and future, USB 3.0-based media.
Special thanks to Beth Marchant from Studio Monthly for this great info.
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
Beyond the speed and control, the issue of USB 3.0 vs. Apples Thunderbolt technology arises. You've got to have a computer with a USB 3.0 controller and use either Panasonic's UHS-1 USB adapter (model number BN-SDCMAB) or an SD card slot on the computer that supports UHS-1 SDHC media. But this is minor in the grand scheme of things and will quickly fade into the archives. For Mac users, not to worry, both CalDigit and LaCie last year released USB 3.0 PCI Express host adapters featuring Mac OS X drivers, thus unlocking MacBook Pros with ExpressCard slots to newer, and future, USB 3.0-based media.
Special thanks to Beth Marchant from Studio Monthly for this great info.
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
5/07/2011
Analyzing Media Consumption
In a world where we have a multitude of outlets for receiving and consumingm media that suits our interests, it is interesting to analyze engagement patterns. Given last weeks news firestorm surrounding the assault on Osama bin Ladens Pakistani compound, comScore, a favorite of mine, did some rather thorough research into how the news audience experienced this story. Looking at what sources the audience used to consume the emerging story proved quite useful for me. Others in the content desimination business may find this article rather interesting, also.
The growth in technology as a means of media consumption versus print and TV shows how viable and incresingly important it is to develop and distribute your media so that it meets the demands of more mobile deveices. The internet is everywhere now. You cannot carry a TV with you and magazines can get heavy, especially if you read several different publications. While my laptop is still the gold standard for how I consume media, my handset goes everywhere with me and is an ever increasing source of content consumption. Take a minute and read the article by comScore. Most of you are probably already are familiar with this trend, but the research should still be useful.
comScore article
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
The growth in technology as a means of media consumption versus print and TV shows how viable and incresingly important it is to develop and distribute your media so that it meets the demands of more mobile deveices. The internet is everywhere now. You cannot carry a TV with you and magazines can get heavy, especially if you read several different publications. While my laptop is still the gold standard for how I consume media, my handset goes everywhere with me and is an ever increasing source of content consumption. Take a minute and read the article by comScore. Most of you are probably already are familiar with this trend, but the research should still be useful.
comScore article
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
4/20/2011
Apple to build YouTube Killer
News just released suggests Apple is at work on a YouTube killer, a platform to go head to head with Google and knock off the video sharing service they own. The article quotes Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, as saying Apple is hard at work on an intriquing new service. He goes on to say that the new Final Cut Pro X at $299, Apple's creation and distribution infrastructure, their online market place and their new data center all make for big steps in the direction of a web based video network.
What? When I read this my first thought was, puleeze (please)! YouTube, being the prime mover in the video sharing space and having huge momentum puts even the best would be competitor well behind the eight ball. No chance of this happening. This just does not fit with Apple's general business model. But, hey, stranger things have happened and you can never under estimate Steve Jobs.
http://www.reelseo.com/apple-building-youtube-competitor/
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
What? When I read this my first thought was, puleeze (please)! YouTube, being the prime mover in the video sharing space and having huge momentum puts even the best would be competitor well behind the eight ball. No chance of this happening. This just does not fit with Apple's general business model. But, hey, stranger things have happened and you can never under estimate Steve Jobs.
http://www.reelseo.com/apple-building-youtube-competitor/
Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne
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