7/27/2011

Launching North Star Ideas

Salient wisdom from Steve Case about transformative ideas in his Forbes interview. We at Full Throttle Media are hatching several grander projects and know full well how hard they are to get off the ground. In the mean time, you need lots of support and contributions from smaller gigs to get you through launch. Here is an excerpt from the article.

As a venture capitalist, what do you tell entrepreneurs? That big, transformative ideas typically take a decade to become successful. Understanding that is important. Obviously you have to execute. You have to get on base, get early traction. Then you ask, what will it take to accelerate progress? What are the barriers that need to be removed? You need the big idea--a North Star--but then you need pragmatism, perseverance, patience. You can't skip any of those. Disappointment is sure to come.

Forbes

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

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