Convergence of a Different Kind, Keep It Going

I will keep this short. The online and print ad space is converging and not in such a pleasant way for my friends in print media. Online ad spend is up 14% in the first half of this year at a whopping $17 billion. At this pace, we could see internet advertising surpass that of print magazine and newspapers this year. You might think, who cares...But, I find this most welcoming.

People spend far more time consuming news and entertainment content online than anywhere else. If you want to reach your audience then you better get savvy about creative ways to engage them on the internet. And, social media only goes so far. Create or have someone create some interesting material for you on a regular basis and feed it to your audience. This is the only way forward.

At Full Throttle Media, that is what we are doing for the sport fishing industry with our "In the Spread with RJ Boyle" and "Sport Fishing Safari" projects. We recognize that print plays a roll, but for in-depth long term engagement the internet is and will be king.

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It's Wahoo Time in the Bahamas

Full Throttle Media and RJ Boyle push off for the Bahamas tomorrow, at first light, to film the first leg of the wahoo instructional video for "In the Spread with RJ Boyle". This will be the fourth video for the series with another five to follow before the year ends. If you would like to order videos or find out more about what we are doing, contact me (info @ fullthrottlemedia.com) or RJ at 954-420-5001.

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Giant Bluefin Tuna Action For "In the Spread"

Unreal! In the Spread traveled to Nova Scotia with RJ Boyle to film giant bluefin tuna, but we had no idea what was in store for us. Lead by big game legend in the making Andy Moyes, we by all measures finished the shoot the first day. That is how good Andy is and how off the chain the bluefin action is out of Ballantyne's Cove, Nova Scotia. Captain Francis Boyd and first mate Jamie Stewart ran the boat while Andy dialed up some epic big game fishing. If you have not experienced bluefin tuna fishing in Nova Scotia, do it and do it now. Andy Moyes is the man!

The forthcoming bluefin tuna instructional video from In the Spread with RJ Boyle featuring Andy Moyes further validates the quality of productions coming from Full Throttle Media. The bluefin tuna video will be available by the end of October. Buy In the Spread videos now. Click HERE

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In the Spread Videos with RJ Boyle Now Available Online

The daytime swordfishing and daytime swordfishing bait rigging instructional videos from In the Spread are now available for purchase online. The bluefin tuna video will be out by the end of October. Additional updates about the newest videos in the series will be provided as we move forward. Stay tuned! www.inthespread.com

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Full Throttle Media to Film Giant Bluefin Tuna in Nova Scotia

Giant bluefin tuna and the beautiful waters off Nova Scotia await. Have you ever thought about what it would feel like to strap yourself to a dump truck and get your arms stretched? Well, that is the plan for next week. The power of the giant bluefin will test the sporting will of any angler. This majestic behemoth forced innovation on the sport fishing industry starting in the early twentieth century. Heavy tackle, fighting chairs and nimble sport fishing boats were what was needed to recon with these massive fish and still are today. This is not for the weak of heart.

Full Throttle Media producer Seth Horne along with RJ Boyle venture to the north atlantic to shoot the third segment of In the Spread. Their objective is to film a comprehensive instructional video on how to prepare for, catch and release one of sport fishing's greatest game fish. Legendary big game captains James "Chuy" Roberts and Andy Moyes join RJ and Seth in the spread on this epic adventure. Highlights and footage to follow soon. Stay tuned!


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