In the Spirit of Doing Something You Love

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better as the years tol on." Steve Jobs

This is so profoundly true! I found something I love to do about a decade ago and am so happy for it. I stumbled upon the Full Throttle Media idea, but with so many great experiences the hand of serendipity is usually at play. Thank you Steve Jobs for reminding me how lucky I am.


Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

Big Game Fishing Primer

Filming of the first phase of the BIG Game Fishing Primer begins this week. The Full Throttle Media team is heading to South Florida to prepare for the production. The BIG Game Fishing Primer is part of the larger Sport Fishing Safari media project. Specific details on the Primer will be released post filming.

Optimize Your Site With Killer Content

While I agree delivering on the mechanics of SEO is important for any online venture in today's hyper competitive market, success only begins there. The differentiator is still and will always be killer content. You have to have the goods the audience wants. Now that is very simple sounding, but it is true. Content is king!

To really carve out a niche and work it, you must know your audience and what really interests them. What is it that they want to know more about and how do they want to receive that information? If you can deliver on that and engage your audience, well, you will come out way ahead. And don't think for a second you can do this in passing. This requires long term dedication and focus. The playing field is ever changing. There is no short selling of creativity.

At Full Throttle Media, we believe films and videos focused on the subject matter that really turns the ignition of your end consumer is the key. People want to learn stuff and learn it from people they rever or watch truly accomplished practitioners of their interest perform. If you are intimately involved as a member of your own audience, you really understand the psyche therein. Ergo, you have your finger on the pulse of your customer base and thus, are in a good position to deliver something remarkable.

When it comes to search results, the better content trail you have left behind, the more likely you are to be found and shared. If you want to rank high in search, go with video. Killer content in the form of visual media will do more for you site than anything else money can buy.

And, if you really want to do something bold and creative, jump on the Full Throttle Media train.


Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

Digital Filmmaking with DSLR's

DSLR's have made a big splash in the production world in the past year. By including high definition video capabilities in SLR cameras, the photography industry has made a quantum leap forward and expanded the playing field for the motion picture production minded. A new book, "Photocine: Digital Filmmaking with DSLRs", highlights this incredible, yet simple, break through. This is the perfect guide to help photographers retool and confidently move forward into the new arena of DSLR filmmaking. Check it out on Amazon LINK

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

The Scene as Seen by the Eye

David Hockney is really on to something revolutionary for the film industry with the use of nine cameras to film a scene. This is a super interesting approach to film making.

"A lot of people have told me," Hockney remarks, "that before they see these films they can't imagine what nine cameras could do that one can't. When they see them, they understand. It's showing a lot more; there's simply a lot more to see. It seems you can see almost more on these screens than if you were really there. Everything is in focus, so you're looking at something very complicated but with incredible clarity." 

Hockney's approach is that cameras give us the scene through one lens, whereas we see things through two eyes. And as opposed to looking in on a scene, we are in the scene when looking through our eyes. This is genius, as far as I am concerned.

There are some projects I would love to use the setup on. The time to arrange all the camers angles and exposures msut be time consuming. We will just have to see how long it takes the market to adapt this technique.

Take a moment to read the Technology Review article about David Hockney's brilliant take on capturing a scene. LINK

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne