Full Throttle Media

11/20/2013

IntheSpread.com Launch Nears and More

As the launch date for inthespread.com draws ever closer, our excitement grows. Full Throttle Media has some big things in store. Films, seminars, interviews, dvd's, streaming, on demand viewing and more. Today, we find ourselves in Cozumel, Mexico trying to get the In the Spread Tournament Series off the ground. We have had great meetings and proved the sword fishing here is unparalleled. Sick action. We will release a short film detailing our adventure and the potential this place holds. Anyway, many big announcements coming down the pike. Stay tuned for the news on the site launch. It should be in a few short weeks.

Check out https://www.facebook.com/InTheSpread for current goings on.

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8/29/2013

Full Throttle Media Prepares to Release Seven New "In the Spread" Videos

Full Throttle Media is waiting for seven new In the Spread videos to arrive from our printing house, featuring RJ Boyle. With these new additions to the library, we will have 9 videos on the market. Following closely on the heels of this release will be 5 more videos. My guess is that by the second have of September, In the Spread will have 14 full feature instructional videos on the market. These videos run anywhere from an hour to three hours. Powerful stuff, to say the least!

We are also busily trying to finalize development on the InTheSpread.com platform. The site should launch with over a 100 video assets and participation by RJ Boyle, Glenn Cameron, Mike Tarmey, Andy Moyes, James Roberts, Chip Sheehan and Bouncer Smith. Many more of the sport fishing industries best minds will be joining is going forward.

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7/31/2013

Summer Flies By

Wow, where has summer gone? That seemed like a couple of weeks. But, when you are busy time flies and Full Throttle Media has been super busy. I and my team have been preparing a pile of video content for the launch of In the Spread. Boy, it just seems like we all put our heads down to focus on what we are doing and zoom, there goes the summer. Sorry for the lapse in updates.

For those that don't know, yet, In the Spread is a sport fishing instructional video platform featuring some of the best of the best talent in the world. The guys and gals involved share everything they know about given species, tackle, techniques, practices, etc. Good stuff! There are some great partners on board, so stay tuned for more info. The launch date should be by the end of August.

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4/22/2013

The Future of Advertising

As we move further into the digital age, we read our news, listen to music, watch movies and consume entertainment on the go with our tablets, iPhones, Androids and soon our watches with greater frequency. Within this new paradigm, how many ads do we see and pay attention to when it's becoming voluntary? Well, probably not many unless the presentation is real crafty.

We spend more hours online than in front of the television or with a magazine in our hands. Volumes of information and entertainment is being consumed online. These consumption patterns are shifting ad dollars away from traditional forms of media to the internet and particularly mobile platforms. Even within this space, the landscape is changing. Predicated on this supposition, how do brands adapt their communication strategies to reach consumers.

Full Throttle Media finds film to be one of the most elaborate examples of how to blend entertainment and advertising, with the internet and other new media shaping up as the main distribution crossroad. Films and videos are something that can be watched anytime, anywhere and on any device. The one thing to keep in mind is that to reach audiences today, you have to engage and entertain them rather than approach them with a hard sell.

What I do for brands, that works very well for long term brand exposure, is to integrate their products into the projects I am producing. For instance, the sport fishing instructional series In the Spread requires the use of a variety of products. I approach those product companies and have them pay for exposure. There is no product whoring going on. What we feature is what the host, RJ Boyle, uses anyway. More times than not, the gear used is the best of the best. What the sponsoring company receives is long term exposure through the films, but also a recommendation of use by a legitimate industry leader. This is huge! In this way, the audience is fully engaged in watching something they are interested in all the while being exposed to the benefits of various relevant brands. I feel like we as end users will see more and more creative brand immersion.

4/12/2013

A Sense of Fun

Never take yourself too seriously. When you loose your ability to enjoy what you do and those you work with, well, then work becomes mundane. And, who wants that? One thing the Full Throttle Media team and I always strive to maintain is a sense of fun. We are always laughing, clowning and doing silly things to keep the atmosphere convivial.

One of our current projects, "In the Spread with RJ Boyle", is spilling over with one serendipitous moment of hilarity after another. We really love doing what we do. Despite the serious nature of what we are producing, we all feel a pressing need to inject ample amounts of silliness. This makes our hard work that much more rewarding.

I am so blessed to work such a group of clowns. Thanks guys for all the fun times. There are many more ahead.

Copyright © 2013, Full Throttle Media, Inc.

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