BIG Game Legends

Full Throttle Media is starting to release sport fishing films and videos under the BIG Game Legends name on the In the Spread subscription video platform. Stay tuned for a long series of great content from this smart brand. http://inthespread.com/categories/big-game-legends

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In the Spread Spring Seatrout

In this In The Spread video, Capt. William Toney, a third generation fishing guide, from Homosassa, Florida shares a deep knowledge of inshore fishing to help you catch that “holy grail” trout you have always dreamed about. Learn the tips, tactics and techniques you need to catch big late winter, early spring sea trout. What are the best conditions for seatrout? What lures really produce fish? Where do you find sea trout and what is the most productive way to fish those spots? It is all here in this In the Spread fishing video.

Catch more fish with In the Spread sport fishing instructional videos.

www.inthespread.com 

Capt. William Toney 352-422-4141 www.homosassainshorefishing.com

In the Spread is a Full Throttle Media production.

Copyright © 2015, Full Throttle Media, Inc.

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Free Cubera Snapper Fishing DVD

In the Spread is offering a limited number of FREE copies of the Cubera Snapper instructional fishing video featuring Capt. Bouncer Smith. For a chance to win a free copy, email your name to inthespread@gmail. com

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Deciding Without Deciding

You know the saying, "if you choose not to decide, you still have made a choice." During a recent project I encountered a company handicapped by indecision at the highest level. I was originally approached to consult on the development of content for this company's online and PR objectives. Basically, what they wanted to do was reposition their brand after a year of failed advertising. And, they wanted this completed yesterday. Part of the strategy involved putting together a team of highly skilled web developers, photographers and film makers to create an innovative and dynamic branding platform. This is right up my alley. I'm thinking this is going to be a cake walk.

The most obvious short coming was that they had no imagery of any quality. In order to put out a head turning website and series of ads we needed a series of mind blowing images. No problem! So, I gathered my team and started to drive the process. Now, this company knew full well going into this project that they would need photography. They make the requisite down payment and off we go, right??? Well, we need to schedule the photo shoot. The request is made to approve the plan and relevant expenses. No answer is received. One week goes by, then two, then three and still no response to any of our emails. What the hell is going on? Well, as it turns out, every decision rests with the CEO who is, as I find out, incapable of making a decision without first hiring a consultant.

The consultant part is a joke, but you get the point. We are not talking about a huge amount of money for the photography component, so what gives? What happened to the sense of urgency? How and why do companies enter into this type of engagement without thinking through the process as it has been laid out. You want to know why? If you do not know what you are doing and you are taking advise from people that do not know what they are doing, you do not get very far before your weaknesses are exposed. The weakness here is that in a company this large, if there is not one manager, director, V.P., attorney and even the CFO that can authorize payments, nothing gets executed.

Wow, bureaucracy at it's finest. What happened you ask. I walked away, refunded the deposit and told the company that I would not allow my name to be associated with their half measures. The entire project hinged on having the right images. They made a choice to proceed with the amateurish photos they had on hand and again failed to execute on their goals. What's worse, not making a decision or making a decision by indecision?

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In the Spread: A Full Throttle Media Production

In the Spread (ITS) is a sport fishing specific digital platform focused on delivering high-level instructional and educational content. In The Spread produces and distributes full-length High Definition sport fishing education DVD’s and other HD sport fishing related media including digital short films, long format teaching series, event and seminar streaming, medium and short run video education clips, product reviews, and other cutting edge digital media created most specifically for online and mobile applications.

We’re Connecting Sport Fishing Enthusiasts Around the Globe

In the Spread will grow it’s global community of sport fishing enthusiasts through the delivery of contemporary film and video content featuring a variety of the who’s who of sport fishing anglers, captains, guides and mates, such as Mike Hennessy, RJ Boyle, Brian Sanders, Bouncer Smith, Andy Moyes, Glenn Cameron, Roddy Hays, Tim Richardson, Mike Tarmey, William Toney, James Roberts and many others.

We’re Giving You Access to the Best in Sport Fishing Instruction

Based on their years on the water, getting to know fish, developing techniques and products, conducting seminars, owning and running tackle shops, the In The Spread team understands what anglers, the world over, are most interested in knowing. Viewers have a unique opportunity to learn everything our select group of sport fishing authorities know. These are elite fishermen who have honed their skills plying the waters in pursuit of the world’s most sought after game fish. You will sit in on conversations between seasoned captains and anglers as they share real-life examples of what works with various species. From live bait and lure choice, to rigging, angling and boating techniques, you will get the opportunity to learn skills that have proven successful at the highest levels of sport fishing. The techniques presented here will instill confidence and elevate your fishing to a new level.

With the introduction of In the Spread, the inaccessibility of high-level instruction for the recreational and seasoned angler has ended. What this means is that both newcomers and seasoned anglers will benefit from the vast knowledge and methodical approach presented by our instructors.

Knowledge is Experience

In the Spread is an unforgettable learning experience. It is the most complete and in-depth instructional oriented production currently available in the sport fishing industry. Within this comprehensive learning system lies technical information and practical methodologies related to baits, tackle, tactics and techniques, rigging methods and seamanship critical to any successful game fish undertaking. The underlying message goes to the heart of what fishing is all about, which is sharing those bits of knowledge that will enhance your next angling experience. Greatness cannot be achieved with half measures, so take advantage of this unique opportunity to learn valuable tips and techniques from the best of the best at In the Spread.

In the Spread is a Full Throttle Media production.

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