Free Cubera Snapper Fishing DVD

In the Spread is offering a limited number of FREE copies of the Cubera Snapper instructional fishing video featuring Capt. Bouncer Smith. For a chance to win a free copy, email your name to inthespread@gmail. com

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Deciding Without Deciding

You know the saying, "if you choose not to decide, you still have made a choice." During a recent project I encountered a company handicapped by indecision at the highest level. I was originally approached to consult on the development of content for this company's online and PR objectives. Basically, what they wanted to do was reposition their brand after a year of failed advertising. And, they wanted this completed yesterday. Part of the strategy involved putting together a team of highly skilled web developers, photographers and film makers to create an innovative and dynamic branding platform. This is right up my alley. I'm thinking this is going to be a cake walk.

The most obvious short coming was that they had no imagery of any quality. In order to put out a head turning website and series of ads we needed a series of mind blowing images. No problem! So, I gathered my team and started to drive the process. Now, this company knew full well going into this project that they would need photography. They make the requisite down payment and off we go, right??? Well, we need to schedule the photo shoot. The request is made to approve the plan and relevant expenses. No answer is received. One week goes by, then two, then three and still no response to any of our emails. What the hell is going on? Well, as it turns out, every decision rests with the CEO who is, as I find out, incapable of making a decision without first hiring a consultant.

The consultant part is a joke, but you get the point. We are not talking about a huge amount of money for the photography component, so what gives? What happened to the sense of urgency? How and why do companies enter into this type of engagement without thinking through the process as it has been laid out. You want to know why? If you do not know what you are doing and you are taking advise from people that do not know what they are doing, you do not get very far before your weaknesses are exposed. The weakness here is that in a company this large, if there is not one manager, director, V.P., attorney and even the CFO that can authorize payments, nothing gets executed.

Wow, bureaucracy at it's finest. What happened you ask. I walked away, refunded the deposit and told the company that I would not allow my name to be associated with their half measures. The entire project hinged on having the right images. They made a choice to proceed with the amateurish photos they had on hand and again failed to execute on their goals. What's worse, not making a decision or making a decision by indecision?

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In the Spread: A Full Throttle Media Production

In the Spread (ITS) is a sport fishing specific digital platform focused on delivering high-level instructional and educational content. In The Spread produces and distributes full-length High Definition sport fishing education DVD’s and other HD sport fishing related media including digital short films, long format teaching series, event and seminar streaming, medium and short run video education clips, product reviews, and other cutting edge digital media created most specifically for online and mobile applications.

We’re Connecting Sport Fishing Enthusiasts Around the Globe

In the Spread will grow it’s global community of sport fishing enthusiasts through the delivery of contemporary film and video content featuring a variety of the who’s who of sport fishing anglers, captains, guides and mates, such as Mike Hennessy, RJ Boyle, Brian Sanders, Bouncer Smith, Andy Moyes, Glenn Cameron, Roddy Hays, Tim Richardson, Mike Tarmey, William Toney, James Roberts and many others.

We’re Giving You Access to the Best in Sport Fishing Instruction

Based on their years on the water, getting to know fish, developing techniques and products, conducting seminars, owning and running tackle shops, the In The Spread team understands what anglers, the world over, are most interested in knowing. Viewers have a unique opportunity to learn everything our select group of sport fishing authorities know. These are elite fishermen who have honed their skills plying the waters in pursuit of the world’s most sought after game fish. You will sit in on conversations between seasoned captains and anglers as they share real-life examples of what works with various species. From live bait and lure choice, to rigging, angling and boating techniques, you will get the opportunity to learn skills that have proven successful at the highest levels of sport fishing. The techniques presented here will instill confidence and elevate your fishing to a new level.

With the introduction of In the Spread, the inaccessibility of high-level instruction for the recreational and seasoned angler has ended. What this means is that both newcomers and seasoned anglers will benefit from the vast knowledge and methodical approach presented by our instructors.

Knowledge is Experience

In the Spread is an unforgettable learning experience. It is the most complete and in-depth instructional oriented production currently available in the sport fishing industry. Within this comprehensive learning system lies technical information and practical methodologies related to baits, tackle, tactics and techniques, rigging methods and seamanship critical to any successful game fish undertaking. The underlying message goes to the heart of what fishing is all about, which is sharing those bits of knowledge that will enhance your next angling experience. Greatness cannot be achieved with half measures, so take advantage of this unique opportunity to learn valuable tips and techniques from the best of the best at In the Spread.

In the Spread is a Full Throttle Media production.

Copyright © 2014, Full Throttle Media, Inc. Tweet
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Producing and Distributing Content the Full Throttle Media Way!

A lot of people make videos, but not a lot of people make videos or films, called content, that get distributed. Why is that? First, it is not easy to make something that you can sell or disseminate commercially. Do you have the rights to all the material in your content? Maybe you shot all the clips, but do you have the rights to publish the images of all the people who appear in your production? Are you using music and do you have the legal right to publish that music? It is a tricky game legally to make content for distribution.

Ok, let's say you have all the rights you need to distribute your wonderful content. Where are you going to distribute it? You could publish it for free or for very, very little on YouTube or Vimeo or a few other channels. But, who makes films or videos to give away? Most folks want to reap the rewards of their hard work. Well, this is where things get really hard. Yeah, I am a film maker, but have never made a dollar selling anything. You hear that quite a bit. What to do? Who will buy, do they know you exist, how do you get your masterpiece in front of your audience? Well, let me say, it is super difficult and most times costly. You better have a lot of perseverance.

How did I manage to create content, build a distribution platform and get an audience to know I exist. Again, it took a lot of time and hard work. My first decision was to start making content that is focused on one subject matter. I am not making one off productions with no continuity. I go after subject matters that I know have big enthusiast following. My passion is for cars and fishing. And, that is my jump off point. Make content for an audience that you know will like the subject matter. I brought in partners that had huge credibility and reputations and convinced them we could make cool content that people would love.

For my In the Spread series, the decision was made to produce a large body of work before launching into large scale distribution. One key partner, RJ Boyle, owns a major tackle shop with lots of existing customers. That gave me a good head start on selling. Their was a semi-captive customer base. But, we had to go much bigger than that. So, we built a website to distribute online. Why pay someone else to sell you stuff, when you can do it yourself? One key factor in my favor was that none in the sport fishing industry was doing anything, on a focused scale, like what I wanted to do. Granted, that is rare. So, we could be the prime mover into a media category. Again, lucky!

Build it and they will come. What? Not so fast. You better have a good marketing plan and some funds to carry you through. Or, sponsors will help. And, you need a solid team with the same vision. I could on and on about the difficulties involved in all of this. Well, staying focused and pounding the pavement to achieve distribution goals can pay off. With 27 feature length DVD's made in the past 2 years, 50 or so shorter videos and interviews and several more projects in production, Full Throttle Media has created a wholesale brand out of an idea to start making films.

I cannot even pretend to say any of this has been easy. If you would like to know more or have any questions about production and distribution, contact me and I will be happy to help. Send me a message via twitter @gofullthrottle

Good luck with your producing.


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Find In the Spread Fishing Videos on Amazon

In the Spread fishing videos are available for purchase on Amazon. Look for special pricing and deal offerings on our In the Spread seller page. Follow this LINK to our Amazon page.

You will find all the best In the Spread sport fishing instructional videos here. We will be adding Snook, Redfish, Seatrout and Planer Fishing videos real soon. Please check us out and remember to leave a review. Thanks!

www.InTheSpread.com

Copyright © 2014, Full Throttle Media, Inc. Tweet
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