When I evaluate all the available social media tools available today, the one that stands out as the most effective in its ability to reach an audience is video and especially online video. As of 2010, YouTube is the second largest search engine behind Google. That is an amazing statistic. What does that mean? Well, people are spending a whole hell of a lot of time searching for video or while watching video. Either way, you are way behind if you are not currently using video or seriously thinking about using video in relation to whatever message you are trying to get out. It's time to get in the game.
We all recognize film and video as entertainment, but beyond that what is it? Moving images are engagement objects that audiences find entertaining, instructional, educational, or may be used for marketing, sales tools, interview series, research, live events and more. The possibilities are endless. So, how does this benefit you? With the proper film or video, you are able to tell a story, share an experience, enlighten and inform others. Now the big question, how does a film or video become social media tool? What do we do when we see something fun, informative or engaging? We talk about it, share it, buy it, save it and if we made it we post it online. Once something visual makes it to the internet, it is there forever to be watched over and over.
As I mentioned last month, it has been found that audiences are far more receptive when receiving a message from an emotional level rather than a rational level. Most ads or marketing messages force people to examines the advantages, benefits and features of whatever is being thrown at them. When watching something entertaining or informative the emotional gate is open and this relates more to trust, love, identification and belief. It has been noticed that films or video operate at the emotional level.
So, if you are trying to convey a particular message or position a brand in the minds of your audience, be a little more creative and place your brand within the context of a story. The best and most cost effective way to get that story out is with film or video that you disseminate online. Full Throttle Media can help you develop that film or video to reach your audience.
Go Full Throttle Media! Share the experience, sell the dream...
FTM
Seth Horne
1/31/2010
Subscribe to:
Comments (Atom)
How to Optimize Content for AI Search Engines
Why AI Search Optimization Will Transform Your Content Strategy If you've noticed your website traffic shifting or wondered why your ...
-
Summary The rapid pace of change necessitates continuous learning to bridge the knowledge gap and stay relevant. Continu... -
In an era where the digital landscape shifts with the speed of thought, adaptability isn't just an asset—it's a neces... -
I. Introduction In the world of inshore fishing guides, the difference between a booked calendar and idle boats often lies beyond the bait...