6/23/2010

Brand Focus

Food for thought this morning. After you launch your brand, you are only as good as the product and performance you deliver, and the brand promise has to be lived up to. If the promise has been very substantial and the performance has been average, that’s going to put you in a bigger hole than if the promise was modest and the performance has been average. With that in mind, why do I see so many folks in positions of controlling the marketing and brand strategy, as well as it's implementation, with absolutely no idea what they are doing? The silence is deafening. Even worse, you cannot even convince them to do what is in their best interest because they do not know what their interest is to begin with. If you have ineffective or inefficient people in positions that impact your brand, get rid of them. The economic and business environment we find ourselves in today is the perfect excuse to ease your burden and bring in new talent. Keep the ideas flowing.

Share the experience, sell the dream...Full Throttle Media! FTM Seth Horne

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