4/07/2010

Viewer Centric

Are you looking at your audience through the eyes of your production company or through the eyes of your audience? How can you better manage receptiveness by end users to your product and what content do they really need or want? Be viewer centric! Think about what the relationship between current productions and the audience is and what improvements are necessary to maintain and build said audience. This is not hard, but can be time consuming.

The key is to know your target audience. Understand them intimately. This is more about what end viewers want rather than what your company may want or assume the audience wants. Broaden your knowledge base, talk to subject matter experts. For good measure, it would pay to submerse yourself in the subject by either being a follower or becoming a follower. Walk in the footsteps of your audience for a little while.

Where do current productions fall short? What are you competing against? What are the trends, past, present and what will they be going forward? Having measurable audience and comparable product metrics will pay huge dividends in the end. You have to differentiate yourself.


Share the experience, sell the dream...Full Throttle Media! FTM
Seth Horne

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